Hello! Prateek Jain, from Klove company, an Indian lighting design company brought the importance of local skilled craftsmen to the interior design industry.
“It’s the biggest job of a designer to make sure that they work with handicrafts people,” says Prateek. ”
Whether it’s a fashion designer who works with an embroiderer or whether it’s us working with wood carvers or stone cutters.”
It’s a mutual benefit if designers learn with craft producers, says Jain. “It’s very important to apply a more contemporary design aesthetic to these handicraft [skills]” he says.
Klove participated in the ‘Made In… India Samskara exhibition’. Curated by Fashion Design Council of India president Sunil Sethi and creative think tank BE OPEN. This show celebrates collaboration between contemporary Indian designers and skilled Indian craftsmen.
This show celebrates collaboration between contemporary Indian designers and skilled Indian craftsmen.
“We knew that [the curators] wanted to represent India in a modern way. Instantly the idea of a peacock came into our head because it’s the national bird. The great part about being in this country is that you have great access to a great resource of talent. You have craftsmen who have been doing this work for many centuries” says Jain.